How to Create Alerts on Amazon: A Step-by-Step Guide
As an Amazon seller, being aware of price changes, new releases, and stock availability is crucial to making informed business decisions. Amazon’s alert feature is a powerful tool that allows you to monitor specific products, prices, and events, ensuring you stay ahead of the competition and respond quickly to changes in the market. In this article, we’ll walk you through the process of creating alerts on Amazon, highlighting its benefits and best practices.
Why Create Alerts on Amazon?
Before diving into the process, let’s outline the benefits of creating alerts on Amazon:
• Stay informed: Receive instant notifications when prices change, new releases are announced, or stock levels fluctuate.
• Improve decision-making: Make data-driven decisions by staying informed about market trends and competitor activity.
• Enhance customer satisfaction: Respond quickly to changes in customer demand and availability, ensuring timely delivery of products.
• Reduce lost sales: Avoid missing opportunities by staying informed about price changes and stock availability.
Creating Alerts on Amazon
To create alerts on Amazon, follow these steps:
Step 1: Log in to Your Seller Account
- Log in to your Amazon Seller Central account using your username and password.
- Ensure you have the most recent version of the Amazon Seller app installed on your device.
Step 2: Access the Alerts Tab
- Click on the "Performance" tab located at the top of the page.
- In the "Performance" dashboard, click on "Alerts" from the dropdown menu.
Step 3: Create a New Alert
- Click on the "Create Alert" button.
- Choose the type of alert you want to create:
- Price drop: Monitor price changes for a specific product.
- Price increase: Track price increases for a specific product.
- New release: Receive notifications when a new product is released.
- Stock low: Monitor stock levels for a specific product and receive notifications when they drop below a certain threshold.
- Stock increase: Track stock levels for a specific product and receive notifications when they increase.
- Enter the product’s ASIN or search for the product using the search bar.
Step 4: Set Alert Criteria
- Specify the alert criteria:
- Price drop: Set the minimum price change (% or $) you want to receive alerts for.
- Price increase: Set the maximum price change (% or $) you want to receive alerts for.
- New release: Choose the release date or specify a custom date range.
- Stock low: Set the threshold for stock levels (e.g., 5 units or less).
- Stock increase: Set the threshold for stock levels (e.g., 5 units or more).
- Choose whether you want to receive alerts via email, phone, or both.
Step 5: Review and Save
- Review your alert settings to ensure they are accurate.
- Save your alert by clicking the "Save Alert" button.
Best Practices for Creating Alerts on Amazon
To get the most out of Amazon’s alert feature, follow these best practices:
- Be specific: Set specific alert criteria to ensure you receive relevant notifications.
- Monitor regularly: Regularly review your alerts and update your criteria as needed.
- Use the right channels: Choose the channel that best suits your needs – email, phone, or both.
- Set up multiple alerts: Create multiple alerts for different products, prices, or stock levels to stay informed about various market trends.
Troubleshooting Common Issues
Here are some common issues you may encounter while creating alerts on Amazon and their solutions:
| Issue | Solution |
|---|---|
| Alerts not triggering | Review your alert criteria and ensure they are accurate. Verify that your email or phone number is correct and up-to-date. |
| Duplicates alerts | Check your alert settings and delete any duplicate alerts. |
| Alerts sent to incorrect email/phone | Verify the recipient’s email or phone number and update accordingly. |
Conclusion
Creating alerts on Amazon is a powerful way to stay informed and make data-driven decisions. By following these steps and best practices, you’ll be able to monitor price changes, new releases, and stock availability, ensuring you remain competitive in the market. Remember to be specific, monitor regularly, and use the right channels to get the most out of Amazon’s alert feature.